
Refund & Cancellation Policy
How refunds, cancellations, and disputed charges are handled.
1. Introduction & Scope
This Refund and Cancellation Policy ("Policy") describes the terms under which Evalyn LLC, doing business as Helix Equine IQ ("Helix," "we," "us," or "our"), provides refunds and processes cancellations for fees paid directly to Helix Equine IQ.
This Policy applies exclusively to:
- Subscription plan fees (Pro and Elite plans, whether billed monthly or annually); and
- Per-listing fees paid by Free Plan users for additional horse listings.
Important — Listing Platform Only: Helix Equine IQ is a listing platform and marketplace. Helix does not process, hold, escrow, or otherwise handle any funds related to the purchase or sale of horses between buyers and sellers. All horse sale transactions are conducted directly and exclusively between the buyer and seller as private parties. Helix has no involvement in, and no refund obligation for, any funds exchanged in connection with horse sale transactions. Any disputes regarding the purchase or sale of a horse must be resolved directly between the buyer and seller.
By using Helix Equine IQ and paying any fees covered by this Policy, you agree to the terms set forth herein. If you have questions, please contact us at contact@helixequineiq.com.
2. Subscription Plans Overview
Helix Equine IQ offers the following subscription tiers:
Free Plan: Included Listings: 1 horse listing; Media: 1 photo; Billing Options: Always free; Cost: $0
Pro Plan: Included Listings: Up to 10 horse listings/month; Media: Photos & videos; Billing Options: Monthly or Annual; Cost: See pricing page
Elite Plan: Included Listings: Unlimited horse listings; Media: Photos & videos; Billing Options: Monthly or Annual; Cost: See pricing page
Monthly subscribers are billed on a recurring basis each month from the date of initial purchase. Your subscription renews automatically unless cancelled before the next billing date.
Annual subscribers are billed once per year from the date of initial purchase. Annual billing is offered at a discounted rate compared to monthly billing. Your subscription renews automatically each year unless cancelled before the renewal date.
Free Plan users who wish to post additional listings beyond their included single listing may purchase individual listings at a rate of $20 per horse for a 30-day active listing period. These per-listing fees are one-time, non-recurring charges.
3. Free Trial Policy
All new Helix Equine IQ accounts automatically begin with a 7-day free trial upon registration. During the free trial period, you may explore platform features without providing payment information or incurring any charges.
If you do not upgrade to a paid Pro or Elite plan before the end of your 7-day free trial, your account will automatically revert to the Free Plan at no charge. You will never be charged simply for letting the free trial expire.
Helix Equine IQ will not collect any subscription payment during the 7-day free trial period. No credit card or payment method is required to begin your free trial.
You may upgrade to a Pro or Elite plan at any time during or after the free trial through your account settings. Your paid billing period begins on the date you complete your upgrade. A refund request submitted after upgrading is governed by the Subscription Refund Policy in Section 4 below.
4. Subscription Refund Policy
If you purchase or renew a monthly Pro or Elite subscription and are not satisfied, you may request a full refund within 30 days of the initial purchase or renewal date. Refund requests submitted after 30 days from the charge date will not be honored for monthly plans.
Annual subscription refunds are governed by the following schedule:
0 -- 30 days: Refund Availability: Full refund available upon request.
31 -- 90 days: Refund Availability: A prorated refund may be considered at Helix's sole discretion. Factors considered include account activity, features used, and length of service remaining. Submit a request to contact@helixequineiq.com explaining your circumstances.
After 90 days: Refund Availability: No refund is available. Your access continues through the end of your paid annual term.
To request a refund, follow the process described in Section 9 of this Policy. Approved refunds will be returned to your original payment method within a reasonable processing period (typically 5--10 business days, depending on your bank or payment provider).
If you forget to cancel before an automatic renewal, you may request a refund of the renewal charge within the applicable 30-day window (monthly plans) or 30-day window (annual plan initial refund period). Helix will evaluate renewal refund requests on a case-by-case basis.
5. Per-Listing Fee Refund Policy
A per-listing fee of $20 per horse for a 30-day listing period is refundable if all of the following conditions are met:
- The refund request is submitted within 7 days of the original listing fee purchase; and
- The listing has not yet been made active or visible on the Helix Equine IQ platform at the time of the request.
Once a horse listing is active and publicly visible on the platform, the associated per-listing fee is non-refundable, regardless of how much time remains in the 30-day listing period. This applies even if you choose to remove or deactivate the listing early.
Per-listing fees cover a single 30-day active listing period. Listings that expire after 30 days are not automatically renewed and the fee is not refundable after expiration.
6. Cancellation Policy
In compliance with the FTC's Click-to-Cancel rule, cancellation of your subscription must be as easy as signing up. You may cancel your subscription at any time by:
- Navigating to your Account Settings on Helix Equine IQ and selecting the cancellation option; or
- Contacting Helix support at contact@helixequineiq.com and requesting cancellation.
Helix will not require you to call a phone number, speak with a representative, or take any steps that are more burdensome than the original sign-up process in order to cancel.
Upon cancellation, your paid plan features will remain active through the end of your current paid billing period (monthly or annual, as applicable). You will not be charged again after cancellation. Once the paid period ends, your account will automatically revert to the Free Plan.
If you cancel after the applicable 30-day refund window, you will not receive a partial or prorated refund for the remainder of the billing period. Your access continues as described in Section 6.2.
Upon downgrade to the Free Plan following cancellation:
- Your account will retain the 1-listing allowance of the Free Plan.
- Listings exceeding the Free Plan limit will be deactivated but not immediately deleted; you may manage or remove them from your account dashboard.
- Your account data, horse records, and profile information are retained in accordance with our Privacy Policy.
- If you wish to permanently delete your account and all associated data, please contact contact@helixequineiq.com.
7. EU Consumer Rights — Statutory Right of Withdrawal
If you are a consumer located in a European Union member state, you are entitled to a 14-day statutory right of withdrawal under the EU Consumer Rights Directive (Directive 2011/83/EU). This right applies from the date of your subscription purchase.
If you request withdrawal within the 14-day period and you have already accessed or used the Helix Equine IQ service during that time (for example, you have published listings, used AI analytics tools, or accessed community features), Helix may apply a proportional deduction from the refund amount corresponding to the value of the services already rendered up to the point of your withdrawal request. You will be notified of any such deduction before it is applied.
EU consumers wishing to exercise the statutory right of withdrawal should submit a clear written statement to contact@helixequineiq.com stating your intention to withdraw. Include:
- Your full name and account email address;
- The date of your subscription purchase;
- The amount paid; and
- A statement that you are exercising your right of withdrawal under the EU Consumer Rights Directive.
Helix will acknowledge your request promptly and process any applicable refund within 14 days of receiving your withdrawal notice.
For EU consumers, the 14-day withdrawal right operates independently of (and in addition to) the 30-day refund window described in Section 4. Where both rights apply, Helix will apply whichever provides the greater benefit to the consumer.
8. Non-Refundable Items
The following fees and charges are not eligible for refund under any circumstances:
- Active per-listing fees: Any $20 per-listing fee associated with a horse listing that is currently active and visible on the platform (see Section 5.2).
- Fees for accounts terminated for cause: Subscription or listing fees paid on accounts that have been suspended or terminated due to a violation of Helix Equine IQ's Terms of Service, Acceptable Use Policy, or other applicable policies.
- Fees related to abuse or fraudulent activity: Any fees associated with accounts found to have engaged in misrepresentation, fraud, or abuse of Helix's platform or refund process.
- Subscription fees outside the refund window: Monthly subscription fees after 30 days from the charge date, and annual subscription fees after 90 days from purchase (see Section 4).
- Horse sale transaction amounts: Any money exchanged directly between a buyer and seller in connection with the purchase or sale of a horse. Helix has no involvement in and no obligation regarding such transactions.
- Expired listing fees: Per-listing fees for listings that have already expired after the 30-day listing period.
9. How to Request a Refund
To submit a refund request, send an email to contact@helixequineiq.com with the subject line: "Refund Request — [Your Account Email]". Please include all of the following information in your request:
- Your account email address;
- The date of the transaction for which you are requesting a refund;
- The amount charged;
- The type of fee (e.g., Pro monthly subscription, Elite annual subscription, per-listing fee);
- A brief reason for your refund request; and
- For EU withdrawal requests, the additional information described in Section 7.3.
Helix Equine IQ will respond to all refund requests within 5 business days of receipt. We may request additional information to verify your account or transaction before processing a refund.
Approved refunds will be credited to your original payment method. Processing times vary depending on your bank or payment provider but typically take 5--10 business days after approval. Helix is not responsible for delays caused by your financial institution.
If your refund request is denied, Helix will notify you by email with the reason for the denial. You retain any rights provided to you by applicable law.
10. Changes to This Policy
Helix Equine IQ reserves the right to update or modify this Refund and Cancellation Policy at any time. When we make material changes, we will notify users by:
- Posting the updated Policy on our website with a new effective date; and
- Sending a notification to the email address associated with your account (for material changes affecting paid subscribers).
Your continued use of Helix Equine IQ following the posting of a revised Policy constitutes your acceptance of the updated terms. If you do not agree to the revised Policy, you must cancel your subscription and discontinue use of the paid features of the platform before the changes take effect.
We encourage you to review this Policy periodically to stay informed of our current practices.
11. Contact Us
For questions, concerns, or to submit a refund or cancellation request, please contact us using the information below:
Helix Equine IQ Operated by Evalyn LLC, doing business as Helix Equine IQ
Email: contact@helixequineiq.com
Governing Law: This Policy is governed by and construed in accordance with the laws of the State of Wisconsin, United States, without regard to its conflict of law provisions. Users located in other jurisdictions (including the European Union) retain any statutory rights afforded to them under applicable local law.
This Policy was last updated and is effective as of August 13, 2026. Previous versions of this Policy are available upon request.